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The course aims to provide students with an understanding of the managerial, decision-making and leadership aspects of the hospitality industry. In addition it is also designed to develop independent research and study skills required when working at senior managerial level in the industry.
Therefore, the Level 5 Advanced Diploma is an excellent preparation for either entry to the workplace or as a springboard into final year bachelors degree level study.
Over the last 30 years CTH has focused on developing and adding value to careers in the industry, globally. CTH was established in 1982 as a specialist professional body in the UK to focus on the training needs of new entrants to the hospitality and tourism industries, and now has accredited colleges worldwide delivering sought after CTH qualification.
We provide a ladder of progression in Tourism, Travel and Hospitality qualifications at Certificate, Diploma, Advanced Diploma, Graduate Diploma and Postgraduate Diploma level, and our qualifications provide appropriate academic preparation for students to apply for entry onto their final year degree programmes and Masters top us programs. This route delivers well trained and qualified employees and leaders for the sector
This unit covers understanding the principles of human resource (HR) management in the tourism and hospitality industry; leading teams and developing human resources policies.
This unit aims to introduce learners to marketing, sales and customer relationships in the tourism and hospitality industry. Learners will understand how a hospitality or tourism business is affected by external factors in which it operates. They will understand the key concepts of marketing and sales techniques. Learners will gain an understanding of the importance of customer care. Learners will develop skills to enable them to deliver effective customer service and to identify areas for improvements.
This unit covers contributing to the development of marketing and sales strategies in the tourism and hospitality industry; optimising marketing communications, building strategic partnerships, new product development and understanding the purpose and components of an organisational business plan
This unit covers developing a customer service strategy in the tourism and hospitality industry; managing customer relationships (CRM) and evaluating customer service.
This unit covers understanding how to identify emerging issues in the tourism and hospitality industry and examining their impact.
This unit covers understanding the global market for tour operations; compiling and marketing an international tour/package holiday and understanding the international legal framework within tour operations.
This unit covers an understanding of the scope and management of sustainable tourism and its environment and destination development.